Locally sourced, sustainably produced denim became a must-have fashion accessory in 2020. That’s when the export-focused brand decided to cater to the growing local market. Not having a first-mover advantage over “locally produced” meant we had to get creative with their go-to-market strategy.
Not to play favorites, but some of our best content creation work went into the social media launch of Club 76. Scoured the city for a set that would pop on social media and wasn’t overused. Curated a list of models and influencers that went on to become brand ambassadors. Designed a customer experience that was seamless. All of this, structured around a digital advertising campaign that help launched and scale Club 76