Dress Code

The Challenge

Dress Code is a fast-fashion brand providing export quality apparel locally. The brand had to convince consumers of its quality, affordability, and consumer-first approach. The challenge was to change the consumer mindset; one that over-values international labels, and under-values local ones.

The Approach

A 360-degree digital marketing campaign using Social Media, Micro & Macro Influencers, and Celebrities that aligned with the brand’s core philosophy. All of this was amplified through Digital Advertising i.e. disruptive ad content, consumer segmentation, and effective data collection and usage.