The pandemic hit event-based companies the most. Constrained budgets, hesitant consumers, and an uncertain social situation made survival very tough. Gathering, a premier event management company and catering service, needed a tried and tested formula to reach the right customers, and at the right time.
The Approach
The solution: Direct Response Marketing. We repurposed their content to create ads with a highly specific offer, designed lead generation campaigns to get a steady inflow of potential customers, and aligned social media marketing to support the ongoing advertising.