Golden Sun
The Challenge
IFFCO Pvt. Ltd., an international group based in UAE, launched its flagship cooking oil Golden Sun in Pakistan over a decade ago. To successfully compete with local brands, that had already made the transition to e-commerce, they came to us to launch their brand on digital media.
The Approach
Our first task was to reposition their brand image to one that would engage and convert on digital mediums. Bringing on partners for content creation and strategizing ways to re-design brand assets was step 1. From then we focused on amplifying their messaging and crafting the right offer for the right consumer segment that would result in positive marketing ROI for the brand.
