The Challenge

One of the largest OTC Pharmaceutical Companies in Pakistan, aiming to stay ahead of the curve, decided to launch a digital marketing wing. They had significant brand equity and expertise in conventional marketing, but none in the digital sphere. 

The Approach

A well-structured, strategic approach to designing and launching digital assets for Medics Laboratories, resulting in an ROI that outperformed conventional channels. An overview of the game plan we made for them; create engaging and high converting content, make digital handles, design an e-commerce store, plan marketing campaigns, launch, optimize and scale.