The Challenge

If you make great burgers but no one tries them, is it still a great burger? That’s the problem Meat Me Outside faced after the hype from their launch started slowing down. In a highly competitive market, we wanted to create marketing strategies that would attract attention, while sustainably marketing budgets

The Approach

PR to the rescue! Using our network of content creators, micro-influencers, and food bloggers, we generated enough buzz, and enough content, for Meat Me Outside that their presence in the Karachi Food Market was undeniable.

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