The Challenge

Innovative Lighting Solutions, in collaboration with the Chinese Lighting Expert, Yankon in a joint venture launched a state-of-the-art production facility in Pakistan. Our goal was the create enough demand for their eco-friendly and energy-efficient lighting that they would be sold out, before even hitting the market.

The Approach

Yankon’s LEDs gave our team just the right spark of creativity. Our campaign successfully had Yankon more in demand than their latest production facility could keep up with. Our approach in a sentence is the perfect blend of;  Story Telling + Video Marketing + Digital Advertising.

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