Transform your LASIK practice’s reach and reputation with targeted marketing solutions designed to connect you with patients who are ready to see the world clearly.
Almost a decade ago, word-of-mouth was the most effective way to reach out to patients. However, refractive surgery has evolved, and so has the methodology of connecting with potential patients.
In today’s digital world, connecting with potential LASIK patients is key to growing your practice. That’s where we come in. Our specialized marketing solutions help ophthalmology clinics reach patients at every stage of the journey, building awareness and fostering trust with people considering LASIK.
Our AI-powered virtual assistant – ALISSA, pre-filters and qualifies leads to drive growth and keep your clinic at the top of mind for potential patients. With our CLOSER Academy, we train your team to convert leads into paying clients, handle patient inquiries, address concerns, and decrease the number of no-shows.
Our LASIK marketing system revolves around growth-driven marketing, which nurtures potential leads, builds patient trust, and attracts more qualified patient leads. We aim to unlock your clinic’s potential and give you a competitive edge – so you can build the practice of your dreams.
One of the toughest challenges facing ophthalmology practices is the need for more consumer knowledge. Being aware of your business is necessary for potential patients to reach out to you. We use targeted ad campaigns and proven SEO strategies to improve your visibility on the digital landscape, increasing your conversion rate, decreasing patient no-shows, and lowering your cost of acquiring leads through paid traffic.
A potential patient's decision-making process starts long before they pick up the phone to book a consultation. It begins when they consider getting LASIK and look for clinics. This stage, which may last between a few weeks to a few months—is of the essence. Remarketing is a long-term strategy that targets people who have shown an interest. Consistently showing up on their feed helps them perceive your business as a trusted practice, leading them straight to your clinic.
When patients search for care, you want to ensure your reputation shines through. At Reflexion Digital, we boost your visibility and ensure that your reputation as an ophthalmologist thrives when potential patients look for you – whether it’s through search engines or social platforms. From powerful SEO to impactful social media marketing - we use game-changing algorithm techniques and stay up to date on your analytics insights to fine-tune our approach and optimize your results.
Our team knows and understands the unique needs of the ophthalmology industry and the specific concerns of prospective patients. With expertise in medical marketing, we’re skilled at positioning your practice as a trustworthy solution for vision correction, helping you stand out in a competitive landscape.
With data-driven targeted ad campaigns and optimized landing pages, we increase your clinic’s conversion rate while lowering paid traffic costs.
We ensure a person lands on a compelling, conversion-oriented page when they click on your ad or organic link to motivate them to take action. Our custom landing pages feature persuasive messaging, clear calls to action, and patient-centered information that builds trust and drives conversions. Each page is designed to reflect your practice’s brand while simplifying the benefits of LASIK.
When people search for a well-known LASIK clinic in their area, they are inundated with choices. (And it’s not an easy choice to make.) With dozens of clinics overwhelming a patient with excessive information – the decision-making stage becomes more challenging.
By being among the top searches a potential patient comes across and providing them with simplified relevant information through a landing page – you significantly improve your chances of becoming the go-to LASIK clinic for patients in the area.
The age group with the most Facebook users is 24–35, making up 31% of all users. The average age range for getting LASIK is between 20-40. This makes Facebook an excellent platform for ophthalmologists to connect with potential leads who will most likely convert into paying patients.
We design highly targeted ad campaigns that reach potential LASIK patients based on demographics, interests, and online behavior. With detailed tracking and A/B testing, we maximize every dollar you invest in ads by ensuring your message reaches the right audience.
Google Ads offers a impactful way for ophthalmology practices to connect with people actively searching for vision correction. By taking advantage of Google’s extensive reach, your practice can reach potential patients exactly when they’re considering LASIK, making ads highly relevant. As a forward-thinking digital marketing agency, we use precise keyword targeting to display your ads to individuals seeking LASIK information in your area.
This strategic targeting ensures your budget is spent on reaching pre-qualified leads who are likely to convert. We use Google Ads’ powerful analytics tool to consistently refine your campaign based on performance data, optimizing clicks and conversions. With Google Ads, LASIK practices can increase visibility, attract more patients, and maximize return on investment, positioning your clinic as the leading choice in your local market.
Staying top-of-mind with potential LASIK patients requires ongoing communication. We help nurture relationships by delivering valuable content, answering common questions, and offering incentives or consultations that encourage prospective patients to choose your clinic through email campaigns. Each campaign is tailored to engage and educate, guiding potential patients toward a decision that works best for them.
Email marketing campaigns also feature real patient stories with before-and-after testimonials to showcase the life-changing effects of LASIK. These success stories add a personal touch and help alleviate hesitations, creating a stronger emotional connection with potential patients considering the procedure.
Many prospective patients start by researching LASIK but may take time to decide before booking a consultation. Remarketing helps keep your practice top-of-mind as they continue exploring their options, increasing the likelihood of conversion.
With retargeting, we display targeted ads to individuals who have engaged with your content, reminding them of your services as they browse other sites or social media. These ads help you reconnect with people who are already interested, enabling your practice to nurture their interest and build familiarity and trust over time.
Meta marketing is the most effective way to connect with your audience in 2024. By creating tailored content for each platform, we build a sense of community among your audience, improve your overall conversion rate, and make sure your business gets the attention it deserves.
On Facebook, we craft patient testimonials, and informative videos about LASIK, appealing to users seeking in-depth information. TikTok content primarily focuses on bite-sized, easy-to-understand videos that simplify complex LASIK procedures and answer popular questions, appealing to younger audiences. Instagram combines informative posts with visually engaging stories, including before-and-after images, behind-the-scenes insights, and stories of patients. Every step of our social media strategy is designed to strengthen your connection with the patient community, build trust, and drive your ophthalmology practice to new heights.
When you choose us as your go-to digital marketers, you commit to exponential growth, higher revenues, and cost-effective strategies. As a full-service agency, we cater to each stage of the patient journey—from decision-making to choosing you as their ophthalmologist. Driven by a promise to unlock your full potential, we use AI-driven tools and time-tested methods. From designing a compelling landing page to building your marketing list and online reputation, Reflexion Digital does not disappoint.
Get Aggressive, Drive Results, and Own Your Market.
